Email marketing platforms are majorly used to send newsletters and campaigns. There is a list of such platforms with different features and updates. It’s up to you to choose which email service you want to opt for.
Here we have curated a list of the top 5 email marketing platforms you can choose from to build up your company in 2025:
1. Brevo
It’s the best choice to make if you are a startup. This platform lets you fulfill all your email marketing needs by providing a toolkit for sales and marketing.
Brevo Offers-
- Drag-and-drop email editor.
- A selection of fully responsive and customizable email templates.
- Audience segmentation.
- Personalization of email content.
- A/B testing.
- AI subject line & email content generator.
- Send Time Optimization.
- Detailed email metrics such as click heatmaps.
With these offers, you can create a well-designed email. Upload your logo, colors, and other brand assets, which can be reused later in one click. You will also get access to stock images and editing options on this platform.
2. Hubspot
If you are someone who is looking to attract, engage, and delight customers, then Hubspot is the best CRM platform.
Hubspot Offers-
These offers give you an upper hand in managing contact, sales, pipelines, digital marketing, and lead nurture. Also, it provides a universal inbox that will manage customer communication. Apart from these, the marketing hub tool lets you grow traffic through emails, landing pages, social media ads, live chats, videos, SEO, and content.
3. Mailchimp
Being the most popular platform, it is quite expensive an email service. Still, if you look into data, every newbie goes with this platform as it has a simpler user interface.
Mailchimp Offers-
- Audience Management
- Behavioral Targeting
- Predictive Demographics
- Sign-Up Forms
- Surveys
- Customer Journey Builder
- Transactional Email
These offers let you grow your audience, and create unlimited landing pages using premade templates. With advanced email marketing tools, you can opt for A/B testing, prebuilt and custom list segment options, and time optimization. You can also create personalized email content like product recommendations using an e-commerce plugin.
4. ConvertKit
An email marketing platform that is whole and sole made for bloggers and YouTubers. It’s also useful for the ones who are planning to switch their business to a digital landscape.
ConvertKit Offers-
- Email Automation
- Landing Pages
- Email Templates
- Integration
- Paid Newsletter Subscription
- Tip Jars
- Digital Product Selling
These offers let you create embeddable email opt-in forms and landing pages, send newsletters and broadcasts, add tags and segments for your audience based on their actions, and lastly track the subscriber’s growth and the performance of email newsletters.
5. MailerLite
It’s a service that covers the newbie in the field of email marketing. From transactional emails to creating campaigns through drag-and-drop editor, MailerLite lets you sign up forms, and dedicated landing pages, and create a whole website through its website builder feature.
MailerLite Offers-
- Email Campaigns
- Automation
- Website
- Sign-Up Forms
- Integration
- Segmentation
- Tracking
Through these offers, you can create everything easily and in a very affordable manner. The simple and user-friendly interface lets you or any small business owner opt for it. If you get stuck somewhere, MailerLite provides a 24×7 support system that includes video tutorials as well.
Before you get overwhelmed with this data, here is a quicker and more updated review of the same email marketing platforms and more.
| Email marketing platform | Free plan | Prices start at | G2 rating | Trustpilot rating | Best for |
| Brevo | 9,000emails | $9 for 500 contacts | 4.5 | 4.2 | Any size business |
| HubSpot | 2,000 emails1,000,000 contacts | $20 for 1,000 contacts | 4.4 | 3.1 | Big data teams |
| Mailchimp | 1,000 emails500 contacts | $13 for 500 contacts | 4.3 | 1.4 | Small contact lists |
| ConvertKit | Unlimitedup to 300 contacts | $15 for 300 contacts | 4.4 | 1.8 | Content creators |
| MailerLite | 12,000 emails1,000 contacts | $10 for 500 contacts | 4.6 | 4.6 | Solopreneurs & freelancers |
| Klaviyo | 500 emails250 contacts | $20 for 500 contacts | 4.6 | 3.2 | E-commerce |
| AWeber | 3,000 emails500 contacts | $14.99 for 500 contacts | 4.2 | 2.5 | Bloggers |
| ActiveCampaign | 14-day trial | $39 for 1,000 contacts | 4.5 | 3.2 | Automation power users |
| GetResponse | Unlimitedup to 500 contacts | $19 for 1,000 contacts | 4.3 | 3.5 | Core email needs |
| Constant Contact | 60-day trial with conditions | $12 for 500 contacts | 4.0 | 4.0 | NGOs |
| Campaign Monitor | Unlimited emails5 contacts | $11 for 500 contacts2,500 email sends | 4.1 | 4.4 | Low-volume senders |
Data Source: Brevo
Conclusion
Before you choose the right email marketing platform, here are some features that you should look for:
- Email List – Good email list management lets you send relevant emails that attract your audience and lead conversions.
- Signup Forms – Platforms that provide the same lets you easily create a list of leads.
- Customer Segment – Every email marketing service lets you target specific audience segments and interest groups.
- Transactional Email – From shipping updates to payment confirmation and password resets, these let things run smoothly.
- Email Automation Workflow – This lets you send emails at the right time to the right audience. It also lets you onboard new subscribers as it keeps them engaged without taking your extra time.
- SMTP Server – It offers high deliverability as it lets your mail land in the customer’s inbox and not spam.
- Integrated with other apps as well – Be your website created on WordPress, Shopify, or WooCommerce, various plug-ins let you connect them to the email marketing platforms.
FAQs:
Q1. 4 Ps of email marketing. Mention it?
Ans: The four Ps are product, price, place, and promotion.
Q2. Can email marketing be done for free?
Ans: Thankfully, there are numerous free methods for promoting your small business. For instance, to strengthen client relationships, improve engagement, and raise sales, you may use our free automation tools to send order confirmations, abandoned cart alerts, welcome emails, and product follow-ups.
Q3. Can a CRM be used with email marketing?
Ans: Managing the connections between you and your numerous clients is the focus of CRM. Using email marketing software, you can create a list of subscribers and send email campaigns to those clients.
