Email marketing platforms are mainly used to send newsletters and campaigns. There is a list of such platforms with different features and updates. It’s up to you to choose which email service you want to opt for.
Here are the Best Email Marketing Platforms
1. Brevo
It’s the best choice for a startup. This platform lets you fulfill all your email marketing needs by providing a toolkit for sales and marketing.
Brevo Offers-
- Drag-and-drop email editor.
- A selection of fully responsive and customizable email templates.
- Audience segmentation.
- Personalization of email content.
- A/B testing.
- AI subject line & email content generator.
- Send Time Optimization.
- Detailed email metrics such as click heatmaps.
With these offers, you can create a well-designed email. Upload your logo, colors, and other brand assets, which can be reused later in one click. You will also get access to stock images and editing options on this platform.
2. Hubspot
If you are someone who is looking to attract, engage, and delight customers, then Hubspot is the best CRM platform.
Hubspot Offers-
- Marketing Hub
- Sales Hub
- Service Hub
- CMS (Content Management System) Hub
- Operation Hub
These offers give you an edge in managing contacts, sales, pipelines, digital marketing, and lead nurturing. Also, it provides a universal inbox that will manage customer communication. Apart from these, the marketing hub tool lets you grow traffic through emails, landing pages, social media ads, live chats, videos, SEO, and content.
3. Mailchimp
Being the most popular platform, it is quite expensive an email service. Still, if you look into data, every newbie goes with this platform as it has a simpler user interface.
Mailchimp Offers-
- Audience Management
- Behavioral Targeting
- Predictive Demographics
- Sign-Up Forms
- Surveys
- Customer Journey Builder
- Transactional Email
These offers let you grow your audience and create unlimited landing pages using premade templates. With advanced email marketing tools, you can opt for A/B testing, prebuilt and custom list segment options, and time optimization. You can also create personalized email content, like product recommendations, using an e-commerce plugin.
4. ConvertKit
An email marketing platform made whole and sole for bloggers and YouTubers. It’s also useful for those planning to shift their business to a digital landscape.
ConvertKit Offers-
- Email Automation
- Landing Pages
- Email Templates
- Integration
- Paid Newsletter Subscription
- Tip Jars
- Digital Product Selling
These offers let you create embeddable email opt-in forms and landing pages, send newsletters and broadcasts, add tags and segments to your audience based on their actions, and, lastly, track your subscribers’ growth and the performance of your email newsletters.
5. MailerLite
It’s a service that covers the basics of email marketing. From transactional emails to creating campaigns with a drag-and-drop editor, MailerLite lets you create sign-up forms, dedicated landing pages, and a whole website with its website builder feature.
MailerLite Offers-
- Email Campaigns
- Automation
- Website
- Sign-Up Forms
- Integration
- Segmentation
- Tracking
With these offers, you can create everything easily and at a very affordable price. The simple, user-friendly interface makes it easy for you or any small business owner to use. If you get stuck, MailerLite provides 24×7 support, including video tutorials.
Before you get overwhelmed by this data, here is a quicker, more up-to-date review of the same email marketing platforms and more.
| Email marketing platform | Free plan | Prices start at | G2 rating | Trustpilot rating | Best for |
| Brevo | 9,000emails | $9 for 500 contacts | 4.5 | 4.2 | Any size business |
| HubSpot | 2,000 emails1,000,000 contacts | $20 for 1,000 contacts | 4.4 | 3.1 | Big data teams |
| Mailchimp | 1,000 emails500 contacts | $13 for 500 contacts | 4.3 | 1.4 | Small contact lists |
| ConvertKit | Unlimitedup to 300 contacts | $15 for 300 contacts | 4.4 | 1.8 | Content creators |
| MailerLite | 12,000 emails1,000 contacts | $10 for 500 contacts | 4.6 | 4.6 | Solopreneurs & freelancers |
| Klaviyo | 500 emails250 contacts | $20 for 500 contacts | 4.6 | 3.2 | E-commerce |
| AWeber | 3,000 emails500 contacts | $14.99 for 500 contacts | 4.2 | 2.5 | Bloggers |
| ActiveCampaign | 14-day trial | $39 for 1,000 contacts | 4.5 | 3.2 | Automation power users |
| GetResponse | Unlimitedup to 500 contacts | $19 for 1,000 contacts | 4.3 | 3.5 | Core email needs |
| Constant Contact | 60-day trial with conditions | $12 for 500 contacts | 4.0 | 4.0 | NGOs |
| Campaign Monitor | Unlimited emails5 contacts | $11 for 500 contacts2,500 email sends | 4.1 | 4.4 | Low-volume senders |
Data Source: Brevo
Conclusion
Before you choose the right email marketing platform, here are some features that you should look for:
- Email List – Good email list management lets you send relevant emails that attract your audience and lead conversions.
- Signup Forms – Platforms that provide the same let you easily create a list of leads.
- Customer Segment – Every email marketing service lets you target specific audience segments and interest groups.
- Transactional Email – From shipping updates to payment confirmations and password resets, these keep things running smoothly.
- Email Automation Workflow – This lets you send emails at the right time to the right audience. It also lets you onboard new subscribers as it keeps them engaged without taking up your extra time.
- SMTP Server – It offers high deliverability, ensuring your mail lands in the customer’s inbox rather than the spam folder.
- Integrated with other apps as well – Whether your website is created on WordPress, Shopify, or WooCommerce, various plug-ins let you connect them to the email marketing platforms.
FAQs:
Q1. 4 Ps of email marketing. Mention it?
Ans: The four Ps are product, price, place, and promotion.
Q2. Can email marketing be done for free?
Ans: Thankfully, there are numerous free methods for promoting your small business. For instance, to strengthen client relationships, improve engagement, and raise sales, you may use our free automation tools to send order confirmations, abandoned cart alerts, welcome emails, and product follow-ups.
Q3. Can a CRM be used with email marketing?
Ans: Managing the connections between you and your numerous clients is the focus of CRM. Using email marketing software, you can create a list of subscribers and send email campaigns to those clients.
